COUTURE CARE (2008)
For JW Marriott’s luxury laundry service, a logo and a set of seven Laundry Tip Cards were designed. These complimentary cards, consist of a dial on the front which resembles that on a washing machine, pointing towards the fabric or stain type. That particular tip is printed on the other side. This way the customer knows exactly how many tips there are even if he/she has only one card and it provides an innovative way of engaging the customer. JW Marriott, Marriott India.