Proposed branding for a textile dyeing & printing house. The ‘mark’ was required to convey quality and reliability. The simple form of a typical fabric swatch made with pinking shears was used as a viewfinder to additionally connote variety and choice. Thus the swatch viewfinder helps the customer/client to purview different kinds of fabrics. This idea was extended to the visual identity as well, with fabrics acting as a background, making the brand dynamic.